He, Gunzenhauser, Aldrich talk theses


By Thomas Scott

a way of displaying information in a graphic way. It took a lot of research and looking at things that have been very mathematical and realizing how I can portray it in an artistic way.

Based on the logos and how over the years we’ve seen fewer words in our advertising, do you think we are entering a post-literate society?

Yeah, actually a lot of corporations, if they are well known like Starbucks or Pepsi… their logos don’t even say Starbucks or Pepsi anymore. We just have to assume. And I think it’s because of how media centric we’ve become as a culture.

A more detailed article about this exhibit can be found here.



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