ZADY: Transparent e-commerce


By Mujie Cui

New online retailer focuses on getting all the background information that it can

We can order food online, books online and even clothes online.

In recent years, e-commerce has become both a social and economic trend, prompting manufacturers to sell their products online in order to stay competitive.

A gradual increase of consumption via e-commerce websites attracted the public to start buying clothes online.  The benefits of e-commerce are numerous, and purchasing items online can save the consumer both gas  money and time spent shopping.

But as  e-commerce develops and flourishes, the ethical problems also become a hot topic among workers, consumers and e-commerce website owners.

Ethical e-commerce practices do not only exist for safe transactions, but also for the safety of the manufacturer’s environment, workers’ working environment and for raw material of the products.

People want to know the origin of the clothes they wear.

When comparing two same-priced but different articles of clothing, most people would prefer to choose the well cut article of clothing that was manufactured with organic material, rather than the one that was manufactured by unknown factories and countries that have notorious reputations for abusing workers’ rights.

In response to the ethical questions of clothing bought online, Foodspotting Co-Founder Soraya Darabi started a new project called Zady.

Zady is an online shopping platform, which is designed to focus on the technology and originality of clothing.

On its website, Zady gives every product a detailed description about where the product was manufactured, what raw materials were used, and what  the background story is for that particular manufacturer.

Founders of the new site, Zady, aim to allow ordinary people to have the opportunity to easily access the manufacturing process behind any product they wish to purchase.

A growing number of businesses, from Whole Foods to Etsy to Chipotle, are looking to provide the same background information for their companies.

Each of these sites details background information of organic, hand-made and traditional products.  And they also provide the establishment with the fair trade merchandise.

Zady is aiming to start a trend toward moral accountability online.

The site doesn’t use traditional clothing descriptions; instead, it opts to include positive stories associated with the manufacturer and the process by which the product was created.

Initially, Zady established corporate relationships with about 40 clothing and handmade retailers.

Every product sold on the web site is classified as “durable and sustainable,” manufactured in the United States or handmade and so on.

Even though Zady is only run by a small team, all the goods on their website have real photos of the source, carbon emissions and related manufacturing processes of the products, accompanied with their original stories.

Providing a detailed background story allows consumers to grasp the maximum product information behind the clothing being purchased.

Alternatively, e-commerce companies, like Zady, provide virtual tours to customers who want to explore where those products are made.

Although providing background information and unique stories of products can make it attractive, Zady goes a bit further with their effort to really gather all the information they can.

While it is unclear what the precise future of e-commerce will be, Zady’s strategies definitely exemplify one attempt to develop the relatively new online clothing industry.


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