By Enza Macherone
Today, Jerry Greenfield, one of the co-founders of Ben & Jerry’s Ice Cream, will be coming to campus to speak at 6:15 p.m. in Memorial Chapel. He will be speaking about his entrepreneurial experiences and offering advice to students who may be considering a similar path. President of Speaker’s Forum Mike Mullen ‘14 said, “Jerry’s talk is about social responsibility which applies well to students our age.”
Greenfield was born in Brooklyn, N.Y., and met co-founder Ben Cohen in middle school. While living together after college on East 10th Street in New York City, the two friends decided to start an ice cream business after taking a correspondence ice cream-making course through Penn State. Greenfield began as the ice cream chef, but branched out into handling many aspects of the business operation.
They opened their first store in Burlington, Vt. in May of 1978 and quickly became a well-known and successful business operation. Their unusual flavors such as “Phish Food” and “Schweddy Balls,” and community commitment launched Ben & Jerry’s to national fame.
When deciding to book Greenfield, Mullen said part of Student Forum’s decision was influenced because “Jerry Greenfield is one of the most well-known and influential men in the food industry along with his business partner Ben Cohen. Part of Speaker Forum’s desire is to entertain while educating and enlightening the student body.”
Mullen also explained that Speaker’s Forum “thought about bringing him in the fall and decided to hold off till the spring because part of his talk involves an ice cream social for everyone in attendance.” The social will immediately follow Greenfield’s talk and will feature some of Ben & Jerry’s most beloved flavors.
Greenfield’s talk is meant not only to inspire the business-minded students, but also to “inspire everyone to pursue their real life passion and not just what they think they should do,” said Mullen.