Banana Republic goes ‘Mad’ for 1960s fashion


By Elana Katz

The third time seems to be the charm for AMC’s Mad Men and Banana Republic, who have teamed up yet again to launch a new line of apparel and accessories for men and women. Continuing with the success of the past two lines, Mad Men costume designer Janie Bryant and Banana Republic director Simon Kneen have collaborated to produce a ‘60s-mod inspired line.

The line coincides with the launch of the show’s sixth and penultimate season, which premiered last Sunday after a long hiatus. This collection focuses on vibrant prints and patterns, geometric and structured pieces and classic accessories that feel thoroughly vintage.

Past collections have reflected the fashions worn by characters in the show, and this line is no exception. However, with a new Mrs. Draper, played by Jessica Paré, the women’s line has a much more youthful feel.

This is a drastic change from fashions sported by Don’s ex-wife, Betty, played by January Jones. Don’s new wife, Megan, has a noticeably younger and more current style.

“The spirit and fashion-forward thinking we see on-screen in Megan was really inspirational for the capsule,” said Bryant. This is especially true of the blue and green Peggy Knit shift dress that has gained popular support by Mad Men enthusiasts and shoppers alike. This is a replica of the dress Paré’s character wore in the promotions for the fifth season. The dress pairs very well with the Peggy Ballet heel in seashell and the navy chain necklace. As the standout ensemble in the women’s collection, it is an ideal outfit for fancy occasions.

Other standout pieces for women include the silk mod shirtdress in a red geometric pattern, Hampton-fit gingham crop pants and the textured shell in grapefruit yellow. These pieces get to the heart of the ‘60s, offering the cool sophistication embodied by the ladies of Mad Men while remaining contemporary enough to fill in any sartorial holes in a modern woman’s closet.

Pair any of these pieces with the pronounced gold jewelry included in the collection. These items are beautiful and classic, especially the hoop earrings.

The menswear of the collection is still inspired by Mad Men’s leading male protagonist and resident hunk, Don Draper, played by Jon Hamm. Much like the Peggy Knit shift dress, the pale blue plaid sports coat comes straight from the show and into the collection. Every piece is tailored to perfection and provides a sophisticated and classic style.

Yet again, the collection for men provides many fun options for this spring with textured cardigans, striped skinny ties for short-sleeved collared shirts and, of course, the Mad Men signature fedora. This collection is a no-brainer for males looking to spruce up a contemporary wardrobe by channeling their inner Don, who dresses like a pro.

Whether fashionistas pick up a few pieces or simply continue to watch the new season of Mad Men, this is a collection that both Don and Megan would be proud of.



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