Prabal Gurung and Target team up


By Elana Katz

Target is at it again. Having previously collaborated with designers Missoni and Jason Wu (leading fashion designer for Michelle Obama), Target has chosen Prabal Gurung, a New York city-based designer, to provide its shoppers with chic ensembles without the expense—perfect for college students on a budget.

Hailing originally from Nepal, Gurung then moved to New Delhi to study at India’s National Institute of Fashion Technology. He traveled the globe—specifically to London and Melbourne—to apprentice with fashion houses before making his way to New York City—the Mecca of aspiring fashion designers everywhere. While in New York, Gurung studied at the renowned Parsons School of Design and even interned for Donna Karan.

Within the first year of his studies, Gurung was awarded “Designer of the Year,” further solidifying his name in the fashion world. After two successful years as an intern for Cynthia Rowley, Gurung landed a position at Bill Blass as the design director, before he launched his own collection in 2010.

Gurung is no newcomer to the fashion world. His style is known to be streamlined, feminine and chic; his gowns have garnered the attention of celebrities such as Jennifer Lawrence, Zoe Saldana and Sarah Jessica Parker.

Prabal Gurung for Target will most certainly have the same effect as past collaborations have between high-end designers and the trendy yet affordable chain store. This collaboration allows for the masses to have access to designer-quality clothes.

Furthering its accessible appeal, when visiting the Target online store, shoppers can even take the quiz to calculate their “love style” curated by Gurung. It will give you a brief description of your personality, song, color and some looks from the line that may be of interest.

Some of my favorites from the collection include a lime green skirt lined with lace that was featured in the March issue of Glamour, the short-sleeved coral and blue two-toned, mod knee-length dress and the oversized black cardigan with urban prints.

These pieces are just a few of the many standouts in the collection and are surely worth the reasonable price points. The pleated skirt and dress are perfect for this upcoming spring season, with punchy colors that will liven up your closet.

Meanwhile, the cardigan would look fresh paired with white jeans and a chambray shirt. This collection allows everyone to stay up to date with current trends without breaking the bank.

Whether or not you decide to pick up some of Prabal Gurung’s designs for Target, which will be available Feb. 10, Gurung reminds fashionistas that “the only trend you need for any season is a good heart and a great smile.”


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