Are the Super Bowl ads really worth $4 million?


By Samantha Tyler

Everyone I’ve talked to about the Super Bowl 2013 commercials has had some very not-so-positive things to say. Considering the fact that some people’s main objective in watching the Super Bowl was to see the commercials that companies spent four million dollars for every 30 seconds of air time, they should be worth watching.

The usual attention-grabbing tactics were employed: humor, sex-appeal, celebrity endorsement, etc. It’s curious, then, as to why the general consensus is that the commercials were disappointing this year.

Calvin Klein’s attempt at sex-appeal seems to have been used questionably. Mostly naked, slow-motion men made most of their products’ target audience uncomfortable instead of eager to purchase their goods.

Also disturbing was the Go Daddy commercial featuring supermodel Bar Refaeli and not-so-super-looking Jesse Heiman. The two make out for over $1.3 million dollars worth of air time. I will say though, in discussing my reaction to the advertisement, it did finally explain to me what actually is.

Then there’s Megan Fox in a bathtub, endorsing the taking and sending of selfies to strangers. This really is a quality ad that makes me proud of my generation.

Samsung’s commercials featuring Paul Rudd and Seth Rogen were quite amusing. The only problem is that after watching them, I am much more confident that the two comedians are good at their jobs than I am about how great the phone they kept waving around is.

Volkswagen takes the prize, in my opinion. Some have been claiming that the commerical is racist in some way. I genuinely disagree; I think it is humorous and entertaining and it actually makes me want to know what it feels like to drive in that cute little car a bit more.

If I had to guess when most people took a bathroom break, I would say during the Dodge commercial that tried to convince me to be a farmer. Without wasting my time trying to argue that the agrarian myth is not an ideal most people watching the Super Bowl subscribe to, I would like to point out the fact that Dodge spent $16 million convinced that it is.

If all of this money is going to be spent every year, but only a select few ads will be effective or worth watching, why not use the money in a more worthwhile way?

If Pepsi is going to sponsor the halftime show, why can’t it somehow spend the other several million it wasted on bad ads philonthropically?

I would think more highly of a company that advertised about something good they did for the world.


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