Capsule: Privacy in social media


By Joshua Ostrer

While sites like Facebook and Twitter centralize themselves around publicly available information, new social media sites are exploring the use of more exclusive content.

Capsule is one such site. It is a new social media, event planning and private group sharing platform.

Capsule has a user create a “Capsule” for a specific event and then allows the user to add others to that event, then allowing only those invited to the event to see the content.

Capsule’s content focuses on pictures by allowing all users included in an event to upload their photos to that specific Capsule to be viewed by everyone invited to that event. Capsule wants you to be able to create an experience, and then reflect on that experience in a private place.

“Whether it’s a birthday, house party or spring break, it builds a chronicle of events in your life,” said Co-Founder and CEO of Capsule Cyrus Farudi.

When it comes to distinguishing itself from other social media sites like the infinitely popular Facebook, Capsule has its established differences.

At the heart of those differences is Capsule’s dedication to privacy and non-overlapping private spaces.

“The group is unique to that specific Capsule, there is no friend-following, but instead, a more private experience,” said Farudi.

When asked how the site originated, Farudi expressed feeling that the old system didn’t work.

“The idea was really organic; it spawned from having lots of events and just wanting pictures. We thought the old system was broken and we found ourselves using six or seven different methods to just be able to talk about a trip we went on,” said Farudi.

Capsule began development in March 2011 and released the Alpha of its web-service on an invite-only basis in June 2011. After receiving positive feedback, Capsule developed its mobile application and was ready for its release this January.

Capsule formally released its mobile application to the App Store on Jan. 19.

Since Capsule’s release, while unable to release their exact user base, they have received a lot of positive feedback.

“[The feedback] has almost all been very positive. They say users kind of guide you and we’ve found that very true,” said Farudi.

Capsule has found that the use of its application spreads wider than initially anticipated as they’ve seen their application used as a business enterprise tool, a way to privately chronicle fraternity and sorority parties and even for documenting school projects.

“It’s a cool way for teachers to show a few pictures of school projects to parents,” said Farudi.

As far as the future of Capsule is concerned, they are expanding into larger venues and experimenting with TV Mode, an option that allows users attending an event to have their pictures stream live to a screen at the event.

“[Capsule] is starting to also make sense in a larger concert, really any time people get together,” said Farudi.

For anyone interested in trying out Capsule, it is available both online at and at the iPhone and Android App Stores.



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