Linda Boff, Class of 1983, has been named the new chief marketing officer of General Electric. Prior to the promotion, Boff served as executive director of global brand marketing.
Boff’s predecessor, Beth Comstock, said in a statement that she considers Boff to be “one of the most innovative forward-thinking marketers in the business.” Comstock was recently promoted to vice chair of GE.
Boff looks to market GE as a “digital industrial company,” which she believes “is what it has become” over the last several years, according to Forbes.
Boff, who has been with GE since 2003, is very excited for herself and her team to tackle the new tasks at hand, she stated during her interview with Forbes. She looks forward to being able to “continue to partner with” and “lean on” the many different marketing agencies she has worked with, through GE, in the past.
The Forbes piece on Boff also stated that before her time with GE, Boff served as the CMO at NBC’s iVillage and held major marketing positions with Citigroup and the American Museum of Natural History.
Boff’s LinkedIn page indicates that she was on the women’s lacrosse team, served as a DJ for WRUC and acted as Photo Editor for the Concordiensis while she was a stduent at Union. She was a political science and psychology double-major.